Stepped launch pricing
Move automatically from Pre-launch to Pre-order to Retail pricing as each phase progresses.
Validate. Launch. Drop.
Crowdfunding and pre-orders,
native to Shopify
Validate demand with $0 reservations and fund any physical or digital launch on your own store—without upfront inventory risk or wasted development time.
The complete product launch system
Get to know Fundlify.
Every tool you need to validate, fund, and scale a drop—engineered directly inside Shopify Admin.
Interactive storefront preview
›
Inspect a live campaign.
Running on real Shopify infrastructure. Test reward tiers, add-ons, updates, and Refer & Earn.
01 · Pre-Launch Validation
Validate demand.
Know what will sell before you manufacture. Let customers reserve their favorite option for $0 upfront—with no expiring card holds or refund fees—then move seamlessly into pre-orders.
Phase 01 · Pre-Launch Waitlist
250 / 250 reserved
Verified $0 email reservations · Notified automatically at launch
Phase 02 · Live Pre-Orders
Active
$27,600
184 orders
92% of $30,000
18d left
02 · Positive Cash Flow
Fund with confidence.
Get funded before you produce. No loans. No upfront costs. Collect payment immediately at Shopify Checkout, or take $0 commitments and send payment invoices once your goal is met.
Views
14,820
Visitors
9,410
Orders
184 (142 res.)
Revenue
$27,600
Order conv.
1.96%
Res. → order
68.3%
Pre-order
| Order | Backer | Status | Subtotal |
|---|---|---|---|
| #5892014 Direct Checkout | clara@*****.com | Paid | $189.00 |
| #D0042 Draft Order | marcus@*****.com | Invoice sent | $234.00 |
| #D0041 Draft Order | sophie@*****.com | Completed | $169.00 |
03 · Unlimited Drops & Scarcity
Drops without limits.
Launch unlimited drops with automatic pricing tiers and built-in scarcity. Reward early supporters with stepped launch pricing, limit units per customer, and offer one-click add-ons before checkout.
Fair-drop inventory limits
Set finite batch quantities or unlimited runs while capping units per customer so bots never sweep a drop.
One-click add-ons
Pair physical or digital rewards with matching accessories right before checkout to lift every order.
04 · Native Shopify Architecture
Shopify AI Canvas & OS 2.0 ready.
Made to feel native to your store. Launch on Shopify AI Canvas or any Online Store 2.0 theme in a single click—with zero code edits and zero impact on site speed.
Shopify AI Canvas ready
Activate Fundlify on Shopify AI Canvas themes directly from your Setup Guide in one click.
Online Store 2.0 App Embed
Toggle campaign blocks inside your Shopify theme editor with zero code changes and clean uninstallation.
Fast by design
Runs inside Shopify Admin on Polaris 2.0, syncing products, variants, and orders with zero theme slowdown.
On-Brand. Zero Code.
Every launch on-brand.
One live Design Studio.
Style typography, colors, layout, and buttons visually inside Shopify Admin—previewing Desktop and Mobile viewports side by side with zero code.
Otenteko Designer Backpack
Minimalist full-grain leather backpack — backed directly by our community.
Pre-Order
€ 17,280
71 backers
72% of € 24,000 goal
Open
Choose Your Reward
Refer & Earn
Otenteko
Authentically yours
Campaign Updates
We’ve just hit 70% of our goal
Mar 19, 2026
When we reach 80% we will introduce a new stretch reward for every supporter.
Choose Your Reward
3 rewards available
Super Early Bird Backpack
100% Full-Grain Leather · Save 25%
Validate Demand & Plan Inventory
Forecast demand before
you fund production.
Eliminate guesswork and overproduction. Project final campaign revenue and SKU quantities from live 7-day velocity.
Day 12 · 18d left
184 orders · 11.5/day
Conservative
313 pre-orders
$46,950
Expected
Baseline
391 pre-orders
$58,650
Optimistic
469 pre-orders
$70,350
| Reward | Current | Share | Projected |
|---|---|---|---|
| 148 | 80% | 315 | |
| Matte Black | 96 | 52% | 204 |
| Olive Slate | 52 | 28% | 111 |
Lifecycle Emails & Global Storefront
Communicate the entire journey.
Keep every supporter informed from day one to delivery. Automate seven lifecycle email templates and localize your storefront into 25+ languages—including full RTL support.
Lifecycle Emails · 7 Automated Moments
Every milestone, sent automatically.
Tailor subject lines and copy once—supporters receive polished updates from waitlist to delivery.
+4 more
Pre-orders are live—claim yours now!
Your exclusive launch deal is now live. Click below to instantly load your reservation and continue.
Reward
1x Designer Backpack (Early Bird)
Matte Black · Launch deal locked
$150.00
Subtotal
$150.00
Continue Pre-Order
Global Storefront · Full RTL Support
Localize into 25+ languages.
15 native language packs and one-click AI translation—with automatic right-to-left storefront layout.
+21 more
Crowdfunding Active
18 days left
Designer Backpack
Full-grain leather · Backed directly by our community.
92% of €24,000 goal · 184 backers
Choose Your Reward
Refer & Earn
Left-to-right layout · Full RTL support built in
Built-in Affiliates · 0% Commission
Your own army of partners.
Turn every customer into an advocate. Supporters verify their email in seconds, share a personal link, and unlock discount codes or free gifts—tracked and fulfilled automatically in Shopify.
01 · Shopify Admin
0% Commission
Affiliate Performance
Active partners
46
Paid referrals
88
Referred revenue
$13,200
Platform commission
$0.00
Alex Rivera ·
ALEX245 paid referrals ($750) · Tier 2 unlocked
✓ Self-referral protection
✓ Automatic refund sync
02 · Customer Portal
Verified Partner
Share & unlock rewards
Tier 2 unlocked · 5 / 5 referrals
100%
✓ Tier 1 · 25% Off
✓ Tier 2 · Cardholder
Tier 3 · Backpack (5 left)
03 · Unlocked Reward
Free Gift
1x Leather Cardholder + 15% Store Code
Synced automatically to Shopify Orders · Total due: $0.00
Verified Merchant Milestone · Frigghome
$230,000
raised in 5 days
“We launched FriggBox, the world’s first Plug-to-Earn device powered by blockchain, using Fundlify Crowdfunding. Within just 24 hours, our campaign surpassed $150,000. Fundlify made it easy for us to tell our story, build trust, and bring our vision to life.”
Trusted by visionaries worldwide
5.0 ★ across every review on the Shopify App Store ›★★★★★
“I love this app. I have been able to generate $20K+ in sales and it is just me posting about it on the internet. Without this app, I wouldn't have been able to generate this kind of revenue.”
Momentum-Boards · United States
★★★★★
“Fundlify is the most complete crowdfunding app currently on offer in the Shopify App Store. I have had nothing but positive feedback on the process from my supporters.”
Newrome Press · United States
★★★★★
“Easy and intuitive to use. Customer service is stellar!”
Madagascar Coffee Company · United States
★★★★★
“The Fundlify app is very well designed. Unlike other apps, managing product variants is intuitive for both the seller and the customer, including multi-currency needs.”
Hemeria · France
★★★★★
“After testing several options, the best way to crowdfund a project on Shopify in my opinion — progress bar, rewards, and add-ons with full freedom to adapt to my brand.”
Melissa Bonny · Switzerland
★★★★★
“I'm using this app intensively and it's working great. Anas and his team are committed to the community and responsive to issues. Extremely powerful.”
EuroConnex · Canada
★★★★★
“Amazing experience and very easy to use — raise money on your own store, sell future products, check market appetites, or create draft orders. Great support.”
RedooTattoo · Canada
★★★★★
“I installed this app and it was easy to use. Support was very responsive, and launching our first campaign was effortless. High five for this app!”
Thewoofbox · United States
★★★★★
“Within just 24 hours, our campaign surpassed $150,000. From setup to launch, everything felt seamless — intuitive tools, clear structure, and great support.”
Frigghome · Switzerland
Transparent Shopify Billing
Plans that scale with your drop
Every plan includes unlimited campaigns, Built-in Affiliates, 3-surface Design Studio, and 1-click Shopify AI Canvas support.
Free to install
Perfect for testing product concepts with zero upfront risk.
$0 /month
Start immediately · $0 monthly base
5% platform fee on paid checkouts & drafts
Est. at $15,000: $750
- ✓Pre-orders (Checkout & Drafts)
- ✓Design Studio (Campaign, Collection & Product)
- ✓Built-in Affiliates & Shopify AI Canvas ready
- ✓Unlimited campaigns, rewards & orders
- ✓7 customizable emails & 25+ languages
Starter
Everything in Free, plus Pre-launch reservations.
$39 /month
7 days free trial · billed via Shopify
4% platform fee on paid checkouts & drafts
Est. at $15,000: $639
- ✓Pre-launch $0 reservations & CSV export
- ✓Pre-orders (Checkout & Drafts)
- ✓Design Studio (Campaign, Collection & Product)
- ✓Built-in Affiliates & Shopify AI Canvas ready
- ✓Unlimited campaigns, rewards & orders
- ✓7 customizable emails & 25+ languages
Growth
Everything in Starter, plus demand forecasting.
$99 /month
Start immediately · billed via Shopify
3% platform fee on paid checkouts & drafts
Est. at $15,000: $549
- ✓Demand Forecasting
- ✓Pre-launch $0 reservations
- ✓Pre-orders (Checkout & Drafts)
- ✓Design Studio (Campaign, Collection & Product)
- ✓Built-in Affiliates & Shopify AI Canvas ready
- ✓Unlimited campaigns, rewards & orders
- ✓7 customizable emails & Priority support
Scale
Everything in Growth, plus white-label emails & lowest 2% fee.
$299 /month
Start immediately · billed via Shopify
2% platform fee on paid checkouts & drafts
Est. at $15,000: $599
- ✓Hide "Powered by Fundlify" email branding
- ✓Priority support & early access
- ✓Demand Forecasting & Pre-launch reservations
- ✓Pre-orders (Checkout & Drafts)
- ✓Design Studio (Campaign, Collection & Product)
- ✓Built-in Affiliates & Shopify AI Canvas ready
- ✓Unlimited campaigns, rewards & orders
- ✓7 customizable emails & 25+ languages
Questions & answers
Clear answers on $0 waitlists, Shopify Checkout vs. Draft Orders, Shopify AI Canvas themes, and referrals. Need direct help? Email hello@fundlify.com.
How does $0 Pre-Launch validation protect my Shopify payment gateway?
Standard Shopify payment authorizations expire after seven days, and refunding captured orders forfeits non-refundable processing fees. Fundlify lets customers reserve for $0 upfront with a verified email and automatically transitions your campaign into live pre-orders once your waitlist goal is met. Read our merchant risk advisory →
What is the difference between Direct Checkout and $0 Draft Order campaigns?
Direct Checkout collects payment immediately through your standard Shopify Checkout with early-bird pricing applied automatically. $0 Draft Order campaigns verify each supporter’s email and create native Shopify Draft Orders—so you can send payment invoices in one batch once your funding goal is reached.
Does Fundlify edit or slow down my Shopify theme code—and does it work with Shopify AI Canvas?
No. Fundlify activates on Shopify AI Canvas themes in a single click inside your Setup Guide, and works cleanly with any Online Store 2.0 theme via native app embeds alongside dedicated campaign and collection pages—requiring zero theme code edits.
How do Built-in Affiliates and automatic partner rewards work?
Included on every plan at 0% extra commission, Refer & Earn lets supporters verify their email in seconds, share a personal link, and unlock store discounts or free gift orders fulfilled automatically through Shopify—with built-in protection against self-referrals and refunded orders.
How are subscriptions and platform fees billed?
All plans are billed natively through Shopify Billing. Start on the Free plan ($0/month, 5% fee on paid checkouts and generated drafts) or unlock Starter ($39/mo, 4%, 7-day free trial), Growth ($99/mo, 3%), and Scale ($299/mo, 2%)—with unlimited CSV exports included free on active paid subscriptions.
Why Fundlify was born
In March 2017, I launched a crowdfunded leather backpack to cover production costs and build a lasting brand—only to experience marketplace lock-in and painful launch friction firsthand. We engineered Fundlify so D2C brands, makers, and creators can validate demand, fund new ideas upfront, and own every customer relationship directly on their own store.
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Guiding Principles