Validate. Launch. Drop.

Crowdfunding and pre-orders,
native to Shopify

Validate demand with $0 reservations and fund any physical or digital launch on your own store—without upfront inventory risk or wasted development time.

The complete product launch system

Get to know Fundlify.

Every tool you need to validate, fund, and scale a drop—engineered directly inside Shopify Admin.

Interactive storefront preview ›

Inspect a live campaign

Running on real Shopify infrastructure. Test reward tiers, add-ons, updates, and Refer & Earn.

Open live ↗
Storefront Campaign Page app.fundlify.com/c/crowdlify/otenteko-designer-backpack ● Live Embed
01 · Pre-Launch Validation

Validate demand.

Validate before you manufacture or commit to bulk orders. Collect verified $0 email reservations—avoiding 7-day payment authorization expirations and ~2.9% + 30¢ refund traps—then transition automatically into live pre-orders.

Waitlist to funded goal

Move seamlessly from $0 reservations to $ revenue or unit targets.

Phase 01 · Pre-Launch Waitlist
OTP-verified $0 reservations · Auto-emailed at launch
250 / 250 reserved
Phase 02 · Live Pre-Orders Active
$27,600 184 orders
92% of $30,000 18d left
02 · Positive Cash Flow

Fund with confidence.

Get funded before you build. No loans. No upfront costs. Capture immediate payment via native Shopify Checkout or collect verified $0 commitments and send Shopify Draft Order invoices in bulk once your goal hits.

Live conversion telemetry & bulk invoicing

Track real-time revenue velocity and convert $0 commitments into paid Shopify Draft Orders.

Built for Shopify
Views 14,820
Visitors 9,410
Orders 184 (142 res.)
Revenue $27,600
Order conv. 1.96%
Res. → order 68.3%
Pre-order
Peak day: $4,350 · Last 14 days
Oct 15 Oct 19 Oct 23 Oct 26 Oct 28
3 selected Generate drafts (3) Send invoices (3)
Direct Checkout & Draft Order sync
Order Backer Status Subtotal
#5892014 Direct Checkout clara@atelier.de Paid $189.00
#D0042 Draft Order marcus@nordic.io Invoice sent $234.00
#D0041 Draft Order sophie@studio.fr Completed $169.00
03 · Variant-Level Scarcity

Drops without limits.

Launch unlimited campaigns with dynamic pricing, inventory caps, and reward tiers. Automate Pre-launch, Pre-order, and Retail price steps, enforce per-email unit limits, and boost AOV with 1-click optional add-ons.

Dynamic phase pricing & 1-click add-ons

Automated pricing hierarchy with fair-drop customer quantity caps.

Unlimited drops
Pre-launch $139
Pre-order $150
Retail $200
Cap / email 2 units
Full-Grain Leather Laptop Sleeve add-on
15″ Leather Sleeve
$45 $60 25% OFF
Subtotal
$150.00 Save $50
04 · Native Shopify Architecture

Shopify Canvas AI & OS 2.0 ready.

Built natively on Polaris 2.0 inside Shopify Admin. Activate Shopify Canvas AI themes and Online Store 2.0 App Embeds in one click—with zero Liquid edits or theme slowdowns.

1-click theme activation

Zero manual Liquid edits or theme bloat.

Active · Canvas
Select Storefront Theme
Canvas (Live Theme)
Shopify Canvas Theme
Widget & product bridge connected
✓ Activated
Online Store 2.0 App Embed
0 Liquid files modified · Instant uninstall
✓ Enabled
On-Brand. Zero Code.

Every launch on-brand.
One live Design Studio.

Style typography, colors, layout, and buttons visually inside Shopify Admin—previewing Desktop and Mobile viewports side by side with zero code.

Campaign Page
https://otenteko.com/apps/fundlify/otenteko-designer-backpack
Preview Saved
Otenteko Designer Backpack

Minimalist full-grain leather backpack — backed directly by our community.

Otenteko Designer Backpack campaign preview
Pre-Order
€ 17,280 71 backers
72% of € 24,000 goal Open
Choose Your Reward Refer & Earn
Otenteko
Authentically yours
Campaign Updates
We’ve just hit 70% of our goal
Mar 19, 2026

When we reach 80% we will introduce a new stretch reward for every supporter.

Choose Your Reward
3 rewards available
Super Early Bird Backpack
100% Full-Grain Leather · Save 25%
€ 150
Validate Demand & Plan Inventory

Forecast demand before
you fund production.

Eliminate guesswork and overproduction. Project final campaign revenue and SKU quantities from live 7-day velocity.

Demand Forecast

Pre-order
Day 12 · 18d left 184 orders · 11.5/day
Conservative 313 pre-orders $46,950
Expected Baseline
391 pre-orders $58,650
Optimistic 469 pre-orders $70,350
Reward Current Share Projected
148 80% 315
Matte Black 96 52% 204
Olive Slate 52 28% 111
Backer Lifecycle & Localization

Communicate the entire journey.

Keep every supporter informed from day one to delivery. Automate 7 verified lifecycle email templates and localize your storefront into 25+ languages—including full RTL Arabic.

7 automated email templates

Sent from verified domains across waitlists, OTP codes, and live drop alerts.

7 triggers
Reservation confirmation
$0 waitlist signup
Customize
Email verification
6-digit OTP code
Customize
Pre-order launch alert
Sent automatically when live
Customize

Translate into 25+ languages

15 native language packs including full RTL Arabic and 1-click AI translation.

RTL ready
+19 locales
Crowdfunding Active 18 days left
92% of €24,000 goal · 184 backers
Choose Your Reward Refer & Earn
Built-in Affiliates · 0% Commission Fees

Your own army of partners.

Turn every customer into a verified advocate on every plan. Supporters sign in via 6-digit email OTP, share their unique link, and claim free rewards via $0.00 Shopify Draft Orders.

01 · Shopify Admin 0% Commission Fee

Affiliate Performance

Active partners 46
Paid referrals 88
Referred revenue $13,200
Reward checkout $0.00
Alex Rivera · ALEX24
5 paid referrals ($750) · Tier 2 unlocked
Verified
✓ Self-referral block ✓ Real-time refund deduction
02 · Storefront Portal 6-Digit OTP Verified

Share & unlock rewards

Tier 2 unlocked · 5 / 5 paid referrals 100%
✓ Tier 1 · 25% Code ✓ Tier 2 · Cardholder Tier 3 · Backpack (5 left)
03 · Automated Reward Claim Draft #D0094
1x Leather Cardholder + 15% Store Code

Synced to Shopify Orders · Total due at checkout: $0.00

Claim ($0.00)
Verified Merchant Milestone · Frigghome
$230,000 raised in 5 days
“We launched FriggBox, the world’s first Plug-to-Earn device powered by blockchain, using Fundlify Crowdfunding. Within just 24 hours, our campaign surpassed $150,000. Fundlify made it easy for us to tell our story, build trust, and bring our vision to life.”
FriggBox 100% and 200% Funded milestone ribbons achieved in 5 days on Shopify
★★★★★

“I love this app. I have been able to generate $20K+ in sales and it is just me posting about it on the internet. Without this app, I wouldn't have been able to generate this kind of revenue.”

Momentum-Boards · United States
★★★★★

“Fundlify is the most complete crowdfunding app currently on offer in the Shopify App Store. I have had nothing but positive feedback on the process from my supporters.”

Newrome Press · United States
★★★★★

“Easy and intuitive to use. Customer service is stellar!”

Madagascar Coffee Company · United States
★★★★★

“The Fundlify app is very well designed. Unlike other apps, managing product variants is intuitive for both the seller and the customer, including multi-currency needs.”

Hemeria · France
★★★★★

“After testing several options, the best way to crowdfund a project on Shopify in my opinion — progress bar, rewards, and add-ons with full freedom to adapt to my brand.”

Melissa Bonny · Switzerland
★★★★★

“I'm using this app intensively and it's working great. Anas and his team are committed to the community and responsive to issues. Extremely powerful.”

EuroConnex · Canada
★★★★★

“Amazing experience and very easy to use — raise money on your own store, sell future products, check market appetites, or create draft orders. Great support.”

RedooTattoo · Canada
★★★★★

“I installed this app and it was easy to use. Support was very responsive, and launching our first campaign was effortless. High five for this app!”

Thewoofbox · United States
★★★★★

“Within just 24 hours, our campaign surpassed $150,000. From setup to launch, everything felt seamless — intuitive tools, clear structure, and great support.”

Frigghome · Switzerland
Transparent Shopify Billing

Plans that scale with your drop

Every plan includes unlimited campaigns, Built-in Affiliates, 3-surface Design Studio, and 1-click Shopify Canvas AI support.

Free to install $0 commitment

Perfect for testing product concepts with zero upfront risk.

$0 /month
Start immediately · $0 monthly base
5% platform fee on paid checkouts & drafts
Est. at $15,000: $750
  • Pre-orders (Checkout & Drafts)
  • Design Studio (Campaign, Collection & Product)
  • Built-in Affiliates & Canvas AI ready
  • Unlimited campaigns, rewards & orders
  • 7 customizable emails & 25+ languages
Start free
Starter 7-day trial

Everything in Free, plus Pre-launch reservations.

$39 /month
7 days free trial · billed via Shopify
4% platform fee on paid checkouts & drafts
Est. at $15,000: $639
  • Pre-launch $0 reservations
  • Pre-orders (Checkout & Drafts)
  • Design Studio (Campaign, Collection & Product)
  • Built-in Affiliates & Canvas AI ready
  • Unlimited campaigns, rewards & orders
  • 7 customizable emails & 25+ languages
Start 7-day trial
Growth Recommended

Everything in Starter, plus demand forecasting.

$99 /month
Start immediately · billed via Shopify
3% platform fee on paid checkouts & drafts
Est. at $15,000: $549
  • Demand Forecasting
  • Pre-launch $0 reservations
  • Pre-orders (Checkout & Drafts)
  • Design Studio (Campaign, Collection & Product)
  • Built-in Affiliates & Canvas AI ready
  • Unlimited campaigns, rewards & orders
  • 7 customizable emails & Priority support
Start now
Scale Lowest 2% fee

Everything in Growth, plus white-label emails & lowest 2% fee.

$299 /month
Start immediately · billed via Shopify
2% platform fee on paid checkouts & drafts
Est. at $15,000: $599
  • Hide "Powered by Fundlify" email branding
  • Priority support & early access
  • Demand Forecasting & Pre-launch reservations
  • Pre-orders (Checkout & Drafts)
  • Design Studio (Campaign, Collection & Product)
  • Built-in Affiliates & Canvas AI ready
  • Unlimited campaigns, rewards & orders
  • 7 customizable emails & 25+ languages
Start now

Questions & answers

Clear answers on $0 waitlists, Shopify Checkout vs. Draft Orders, Canvas AI themes, and referrals. Need direct help? Email hello@fundlify.com.

How does $0 Pre-Launch validation protect my Shopify payment gateway?
Shopify payment authorizations expire after 7 days, and refunding captured orders forfeits roughly 2.9% + 30¢ in non-refundable gateway fees while risking rolling reserves. Fundlify lets backers reserve with verified email at $0 upfront and automatically transitions the campaign to live pre-orders once your waitlist goal is met. Read our merchant risk advisory →
What is the difference between Direct Checkout and $0 Draft Order campaigns?
Direct Checkout collects full payment immediately through your normal Shopify Checkout with early-bird discounts applied automatically. $0 Draft Order campaigns verify each supporter’s email and create native Shopify Draft Orders—so you can send payment links in bulk only once your funding goal is reached.
Does Fundlify edit or slow down my Shopify theme code—and does it work with Shopify Canvas AI?
No. Fundlify is 100% Shopify Canvas AI ready with 1-click direct theme activation inside the Setup Guide, and installs cleanly on all Online Store 2.0 themes via native app embeds alongside dedicated campaign and collection hub pages—requiring zero manual Liquid code edits.
How do Built-in Affiliates and $0.00 Draft Order reward claims work?
Included on every plan with 0% extra commission fees, Refer & Earn lets supporters verify via 6-digit email OTP, share a unique referral link, and unlock discount tiers or free products via 1-click $0.00 Shopify Draft Orders—with automatic anti-cheat filtering for self-referrals and refunded orders.
How are subscriptions and platform fees billed?
All plans are billed natively through the Shopify Billing API. Start on the Free plan ($0/month, 5% fee on paid checkouts and generated drafts) or unlock Starter ($39/mo, 4%, 7-day free trial), Growth ($99/mo, 3%), and Scale ($299/mo, 2%).

Why Fundlify was born

In March 2017, I launched a crowdfunded leather backpack to cover production costs and build a lasting brand—only to experience marketplace lock-in and painful launch friction firsthand. We engineered Fundlify so D2C brands, makers, and creators can validate demand, fund new ideas upfront, and own every customer relationship directly on their own store.

Anas Alshanti
Anas Alshanti
Founder & Creator
4x The Webby Awards & IADAS Honoree — The internet's highest honor

Stay in the loop

Launch playbooks, new Shopify architecture releases, and product drop dispatches.

1-click unsubscribe anytime via email preferences.

Guiding Principles

Our Values.
Principles behind every release.

01

Passion

Craft tools makers genuinely love using.

02

Clarity

Strip away noise until intent is unmistakable.

03

Trust

Protect every merchant and backer relationship.

04

Originality

Design from first principles, never templates.

05

Excellence

Sweat every interaction, edge case, and pixel.

06

Positivity

Empower independent creators to launch boldly.

07

Curiosity

Question assumptions and keep exploring.

08

Persistence

Refine relentlessly until complex feels effortless.

09

Humility

Listen closely to merchants in the real world.

10

Honesty

Build transparent products with zero lock-in.

01 · 3-Phase Launch Funnel

Validate at $0, fund upfront, and run high-velocity drops

Start in Pre-Launch so supporters reserve with a verified email at $0 upfront—protecting you from 7-day Shopify payment authorization expirations and ~2.9% + 30¢ non-refundable gateway refund fees.

Once your waitlist target is reached, Fundlify automatically transitions into live Pre-Orders (tracked by either dollar revenue or unit goals) and emails your entire waitlist.

Phase 01 · Pre-Launch$0 verified email waitlist & auto-transition
Phase 02 · Pre-OrdersAmount ($) or Unit goals via Checkout or Drafts
Phase 03 · Limited DropsCountdown timers, variant caps & add-ons
02 · Native Shopify & Canvas AI

Polaris 2.0 admin & 1-click Shopify Canvas AI activation

Fundlify runs natively inside your embedded Shopify Admin using Polaris 2.0 components and App Bridge session tokens—with zero external dashboards or CSV exports.

Running Shopify’s new AI-generated Canvas theme? Click Activate inside Setup Guide to install Fundlify’s storefront integration in one click, or enable our Online Store 2.0 App Embed on any Dawn/custom theme without touching Liquid files.

Shopify Canvas AI1-click direct activation in Setup Guide
Online Store 2.0App Embed · 0 Liquid files modified
CertificationOfficial Built for Shopify status (5.0 ★)
03 · Built-in Affiliates

Turn customers into verified partners with 0% commission fees

Every campaign includes a built-in Refer & Earn portal at zero extra affiliate commission cost. Visitors verify via 6-digit email OTP, copy their unique referral link, and share across WhatsApp, X, or email.

Configure milestone tiers that unlock store discount codes or free products fulfilled via 1-click $0.00 Shopify Draft Orders—backed by automatic self-referral and refund anti-cheat protection.

Partner sign-inPasswordless 6-digit email OTP
Reward fulfillmentDiscount codes + $0.00 Shopify Draft Orders
Anti-cheat engineBlocks self-referrals & deducts refunded orders
04 · Zero-Code Design Studio

Design your Campaign, Collection & Product Widget visually

Switch between all three storefront surfaces from one unified Design Studio action bar, inspect Desktop and Mobile viewports side by side, and customize container widths, typography, colors, and mobile reward ordering without writing code.

Campaign PageDedicated crowdfunding hub with story, updates & FAQs
Collection PageMulti-campaign storefront directory for active drops
Product WidgetNative buy-box block directly on Shopify PDPs
05 · Demand Forecast

Project end-of-campaign revenue & SKU demand

Available on Growth and Scale plans, Demand Forecast analyzes your live 7-day rolling reservation or pre-order velocity to model Conservative (−20%), Expected Baseline, and Optimistic (+20%) outcomes.

Expand any product row in the Order Planning Breakdown table to see projected unit counts per color, size, or add-on SKU before submitting factory purchase orders.

Phase coverageDedicated Pre-launch & Pre-order forecast modes
Confidence bandsConservative (−20%), Expected & Optimistic (+20%)
SKU granularityPer-reward, per-variant & add-on unit share
06 · Fund Production

Direct Shopify Checkout or $0 Draft Order invoicing

Choose the exact payment model your drop requires: capture immediate payment through native Shopify Checkout with automatic early-bird discounts, or collect OTP-verified $0 pre-orders and generate & send Shopify Draft Order payment invoices in bulk once your funding goal hits.

Direct CheckoutImmediate capture via native Shopify Checkout
Draft Order modeBulk generate drafts & send payment links at goal
Order telemetryTracks converted waitlist backers & draft status
07 · Drops Without Limits

Phase pricing, customer purchase caps & 1-click add-ons

Configure three-tier pricing ladders (Pre-launch price ≤ Pre-order price < Retail price) per variant, toggle between finite batch caps or Unlimited inventory, restrict units per customer email, and offer discounted Optional add-ons before checkout.

Pricing hierarchyDistinct Pre-launch, Pre-order & Retail prices
Fair-drop protectionPer-customer email quantity limits & variant caps
AOV expansion1-click Optional add-ons + digital product support
08 · Communicate & Localize

7 lifecycle email templates & 25+ storefront languages

Keep every supporter informed automatically from verified sender domains across 2 Pre-launch and 5 Crowdfunding/Pre-order email templates—plus on-page campaign updates.

Sell worldwide with 15 pre-built storefront language packs (including full RTL layout for Arabic) and built-in AI translation for 25+ total languages.

Email templates7 customizable lifecycle triggers + verified sender
Pre-built locales15 native packs (EN, DE, FR, ES, AR RTL, JA, ZH & more)
AI localizationTranslate storefront & campaign UI into 25+ languages